With the Integrated Marketing Programme the PGA Professional will be able to:
- Offer their customers a dynamic web site promoting their own skills and services, their key marketing messages, updates on technology and products, access to product catalogues,
- Maintain a customer database with online customer surveys building key customer information including preferences and demand,
- Send a high quality email newsletter to their customers with content that is local to their club added by professional editors to selected general golf content,
- Publish promotions in their newsletters and web site that provide their customers with the ability to click to collect from their Pro Shop,
- Send free of charge a quarterly golf magazine published by Haymarket (the UK’s largest independent publisher) to their customers,
- Generate income from adverts placed in their newsletters and web site.
- Access a Trade Marketing site that contains information on Supplier Products including advice on merchandising, selling techniques, key customer benefits etc.
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