For a PGA Golf Professional at a golf club or at a golf driving range the secret to sales revenue success is ensuring that more of the golfers in the community want to spend time talking to their Golf Professional and the staff.
The golfer that sees the PGA Golf Professional as their personal expert or guru is a very valuable customer. These are ‘engaged customers’.
The Foremost Golf ‘Digital Marketing solution for the PGA Professional’ will significantly increase the number of engaged customers you have at your golf facility.

“A golf course in the far north of Scotland is not the place you expect to see customers in January, but the ‘Digital Marketing solution’ has changed that. Now customers are making special trips out to the club to meet with me or just engaging me in email queries from their fireside”
Kevin Stables, PGA Professional, Elgin Golf Club

“In 30 years in the game I have never had more conversation with so many golfers on subjects that I am the expert in”
Craig Ross, PGA Professional, The River Club

More engaged customers who see the PGA Golf Professional as their personal golf expert or guru will immediately translate into more product and service sales in the store.
Content that emphasises the need for ‘expertise’ in the selection of product will ensure that more of your customers spend more of their money in the golf shop.
Information on product and range arrivals or availability will re-enforce to the golfer that the first place to call when thinking about retail purchases is the golf shop.

“In 2008 the Golf Professionals in the United Kingdom using the ‘Digital Marketing Solution’ saw a 22% increase in sales when measured ‘like for like’ with 2007, despite 2008 being the worst year in living memory for weather in the golf season”
Paul Hedges, CEO Foremost Golf

“We have been using the ‘Digital Marketing solution’ for 4 years now and our golf shop turnover is up over 350% four years later.”
Brad Forge, PGA Professional, Bryanston Country Club

Once there is a greater appreciation for the value that the PGA Golf Professional adds to the golfer’s enjoyment of the game and the results they can achieve the requests and demands for lowest price or discounts will diminish.
Dominating the conversation with the member or customer will also allow the PGA Golf Professional to have much more influence over what products the golfer wants. Mass advertised but low margin products can be switched at sale for more effective and higher margin products to create greater profitability.

“I expected the increase in sales but I was surprised by the improvement in margins but educating the golfers on the value we add led to less requests for discounts and gave us more confidence to explain why not when pressed by the more aggressive members”
Chris Steele, PGA Professional, Michinhampton Golf Club

“I have managed to grow sales in the brands I want and reduced my dependence on some of the brands or products that had little profit for my shop”
Alan Reid, PGA Professional, West Linton Golf Club