Steve Bird, Business Development Consultant for South East England and East Anglia at Foremost Golf, shares his insight on how green grass retailers can demonstrate their exceptional value to customers.

As he prepares to step away from Moortown Golf Club in January, the PGA professional and Foremost’s Retail Shop of the Year winner reflects on four decades of evolving with the industry – and on handing a modern, thriving business to his son-in-law and successor, Eddie Hammond.